The 21st International Architecture Interior Design & Building Exhibition 2022 (Archidex), Kuala Lumpur Convention Centre

The Orang Asli Carnival which took place in Jalan Dato' Tabal, Kuala Kubu Bharu on 2 July 2022 is a collaboration between the Hulu Selangor Municipal Council (MPHS) and the final part-time Distance Learning students of the Faculty of Communication and Media, Institute of Continuing Education and Professional Studies (iCEPS) , Universiti Teknologi MARA (UiTM), Shah Alam and the Orang Asli Development Department (JAKOA).
 
The opening ceremony was officiated by the Deputy President of MPHS, Awaluddin Zakaria and was attended by Orang Besar of Hulu Selangor District, Raja Dato' Muzaffar Raja Redzwa, JAKOA Hulu Selangor Officer, Azri Satun and Mohd Nur Najmi Nuji, UiTM Lecturer and PReach 2 Sustainability program advisor. Also present were Councilors and the Director of MPHS.
 
This program is one of the activities under the Upper Selangor Tourism Recovery Program which aims to revive the economy of the local community after the country entered the endemic phase. At the same time creating involvement towards the Council's corporate social responsibility program with the University of Technology Mara UiTM and external NGOs.
 
Among the contents of the program are seminars and research discussions on the Role of Digital Public Relations and Public Relations in social media for the purpose of marketing the participants' products. In addition, it also aims to give exposure to small traders (SMEs) selling their products to the public and give the public and tourists the opportunity to buy creative products of the local community as well as increase knowledge and opportunities to experience the true culture of the indigenous people in Malaysia.
 
The carnival organized for one day is divided into 3 programs which are carried out simultaneously, namely Jaringan Preach, Bazar Preach and Preach Bersatu. The target group for this program is the indigenous people, Small & Medium Enterprises (SMEs), government agencies and NGOs.
Jaringan Preach is a knowledge sharing platform that aims to help Small and Medium Enterprises (SMEs) and empower the indigenous community by raising awareness of the importance of digital marketing on social media in driving the recovery of tourism in Hulu Selangor.
 
The Preach Bazaar is a medium for the target group to introduce and market the handicrafts of indigenous and local people through local eco-tourism products as well as promoting other related products. At the same time, the general public and tourists have the opportunity to buy the creative products of the local community as well as increase knowledge and the opportunity to experience the true culture of the Orang Asli in Malaysia.
 
In line with MPHS' efforts to make Bandar Kuala Kubu a Heritage City, Preach also held a community service program by beautifying the back alley area in Bandar Kuala Kubu Bharu. This program focuses on street painting art projects themed on the life of the indigenous people of the Temuan tribe. For the record, there are many Temuan tribes in Hulu Selangor. The Honorable Mrs. Lee Kee Hiong, Member of the Kuala Kubu Bharu State Assembly, also supported this program by sponsoring a painting produced by a contemporary indigenous artist, Shaq Koyok.
 

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